It’s that time of year again as the International Makeup Artist Trade Show (or IMATS) comes full force in Pasadena, CA. The event is set to showcase some of the most incredible artistry in the beauty industry, as well as connect enthusiast and experts alike, as they enjoy two full days of beauty, shopping and guest speakers.

What is IMATS?

The trade show is the world’s largest make-up gathering, with thousands of beauty enthusiasts, vendors and make-up artists in attendance. It’s held six times a year in cities like Vancouver, London, Sydney, and of course, Los Angeles. Since 1997, IMATS LA has offered the perfect platform for gatherers to learn more about the industry, view live demonstrations, and explore up and coming brands and products.

So whether you’re a seasoned professional or a beauty lover, IMATS is the perfect place to enjoy the best of what the industry has to offer, including great discounts from vendors such as NYX, M.A.C, Eve Pearl and Inglot. Attendees will get the chance to test out and buy cult favorites and new products, gadgets and tools for their kits or personal use. And for the first time ever, NYX cosmetics will host their first FACE AWARDS, where they will announce who out of the six aspiring make-up artists in the competition will win the title of International Beauty Blogger of the Year. Blogger extraordinaire, Perez Hilton is set to emcee the event so you won’t want to miss.

But let’s not forget the incredible speakers set to discuss and share techniques in make-up application, digital make-up, body painting and more. Perfect for aspiring make-up artists looking to break into the business. For those addicted to YouTube as we are, you’ll love catching a glimpse…maybe even a snapshot or two of some of your favorite YouTube beauty gurus. But there’s plenty more to see such as key speaker Kabuki, who is known for his avant-garde editorials and celebrity clients. He is expected to open a discussion and book signing at the event. Other great speakers to catch are hair expert Kim Kimble (L.A Hair), Stila’s director of global sales and pro artistry, Dominick Briguglio and legendary Ve Neill (Hunger Games, Thor).

So if you live in Los Angeles or looking to perfect your artistry, check out IMATS LA this June 23-24th at the Pasadena Convention Center. Tickets sell out quickly so make sure to buy them ahead.



More information and tickets at www.imats.net

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