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Inside AVEENO “The Beauty of Nature” Campaign

Jennifer R. LunabyJennifer R. Luna
March 28, 2014
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[infobox title=’Disclosure’]This is a compensated campaign in collaboration with AVEENO and Latina Bloggers Connect.[/infobox]

Aveeno: The Beauty of Nature Campaign oat

As part of the Latina Bloggers Connect, I’ve collaborated with Johnson & Johnson’s AVEENO to present their exclusive video narrative, ‘The Beauty of Nature’. The narrative focuses on how ingredients from nature can help enhance natural beauty.

AVEENO’s ‘The Beauty of Nature’ shares with us the journey from farm to formulation of oats, the Brand’s first Active Naturals ingredient. By looking at ancient folklore and historical uses of oat, as well as using science, AVEENO scientists have been able to extract the incredible benefits an oat has in improving our skin.  Here is some of the key points we learn in the video:

  • The first step to transforming oat into a “super ingredient” starts on local farms, where devoted farmers produce and harvest quality oats. These oats are then put through a special milling process that turns the grains into finely milled oatmeal–the same quality as the oatmeal we eat.
  • Not only is oat a great food source, it has the following five vital elements found in healthy skin: proteins, anti­oxidants, enzymes, vitamins and lipids. And together have the power to soothe, moisturize and protect. 

In an effort to convey and educate the Latino community, Hispanic Influencer Kika Rocha joins forces with AVEENO to share, in Spanish, the importance of oats and how this vital ingredient can be used to enhance our natural beauty. 

The passing of wisdom from generation to generation is so essential in the hispanic community, whether it’s adapting the trusted principles and practices our parents and relatives have shared with us. As a Hispanic woman, I’ve always trusted the sage tips my mother has passed down to me, especially in regards to beauty. Beauty tips and secrets which stem from using mother nature as a main source to not only beautify, but also nourish our bodies from all the harsh environments.

One of the held beauty tips my mother shared with me from an early age was the use Aloe Vera, a tip she also learned from her mother. She always drilled the importance of using the aloe vera plant to moisturize and treat the skin. In fact, this plant has many therapeutic properties and has been used through the centuries to prevent and treat several skin issues such as acne, sun damage, and a loss of elasticity.

There was always several pots full of Aloe Vera growing in the backyard when I was a kid, and even now it’s something I’m never without. The best part, Aloe Vera is so simple to use.

Following my mother’s guideline, simply cut a stem of Aloe Vera plant and make an incision in the middle, making sure to open it wide so we can extract the gel-like substance inside. We can dab this on problem areas or on the entire body to treat any discoloration, rosacea or simply keep the skin hydrated.

Making sure we incorporate ingredients found in nature is important, which is why we love that AVEENO’s first ACTIVE NATURALS ingredient is oat. It really gives us a peace of mind knowing the AVEENO products we put on our body are not only high quality, but work to smooth,moisturize and protect our skin.  I recommend trying the AVEENO® Daily Moisturizing Body Wash and Daily Moisturizing Lotion SPF 15 as I’ve really enjoyed the gradual improvement I’ve noticed using them.

 

Check out AVEENO’s ‘The Beauty of Nature’ narrative video featuring Brand Embassador Jennifer Aniston.

For spanish (featuring Kika Rocha), click here

 

 

Tags: aloe veraaveenocampaigncollaborationhispanic communityjennifer anistonkika rochalatina bloggers connectoatskincarethe beauty of nature
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