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Gifting Hollywood: How “The Rodeo Drive Gifters” Create Celebrity Endorsements

Guest ContributorbyGuest Contributor
August 26, 2014
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Gifting Hollywood:  How “The Rodeo Drive Gifters” Create Celebrity Endorsements, WOWS! CREATIONS, MEDIA, GIFTING SUITE, VIP, celebrity, modern chic magazine, article

As obsessed as pop culture is with imitating the Rich and the Famous, one event few are likely to receive an invitation to, is a red carpet Gifting Suite.  Stardom is interesting and puzzling to say the least, but the nature of a Gifting Suite can take the genre of Celebrity Life to an entirely new level.

Everyone knows that celebrities are paid to endorse products and places.  Yet bringing them together to a luxury gifting suite is the absolute ultimate opportunity to introduce the greatest stars to the newest and hottest products on the consumer market.  WOW Creations has perfected the art of gifting to celebrities and the trendiest of the young and influential socialites.  Modern Chic Magazine took a visit to the 2014 Emmy Awards Gifting Lounge produced by WOW Creations.

Identical-twin brothers Matt and Mark Harris of WOW Creations are an absolute novelty together in the business of celebrities.  They are reality hosts of First Run TV’s World of WOW, and are fondly known as “The Rodeo Drive Gifters”.  Just days before they are to judge the Miss Malibu as well as  Beverly Hills Pageants, Matt and Mark hosted yet another sterling Celebrity Gifting Suite for 2014 Emmy Award presenters and attendees.

Matt and Mark Harris  with Elliott Gould, modern chic magazine, emmy, gift
Matt and Mark Harris with Oscar & Golden Globe nominee Elliott Gould. Photo Credit/ WOW Creations

Notable stars supporting this year’s WOW Creations Emmy Gifting Suite were Oscar® & Golden Globe® nominee, Elliott Gould , SAG & Image Award® nominee, Anthony Anderson, and PSW Emmy® Award presenter, actor/producer Brett Stimely, as well as several Real Housewives from Orange County and Beverly Hills.  But luxury gifts aren’t everything.  Actor Brett Stimely has been invited to the WOW Creations Suite on Rodeo Drive for the last 10 years, and notes the distinction that “unlike other gifting suites who ‘operate’ as a business, Mark and Matt treat everyone like family.”

[tabs]

[tab title=”Just a few of the featured vendors were:” icon=”entypo-book”][/tab]

[/tabs]

  • The Maui Cookie Lady – a cornucopia of cookie favorites that began as appreciation gifts
  • Heat Sweets – delectable jams with a kick of heat
  • Rockin Wellness – a total body nutritional  shake that is vegan and gluten free
  • Koreball – a revolutionary new way to workout (just the ball with water and hold by the convenient handles)
  • Ranch Organics – a line of rustic yet refined organic bath and beauty products based out of Colorado
  • Bean Town Bedding – environmentally responsible, disposable bed linens
  • Cottage Kitchen – a premium line of entertainment crackers for everyday snacking to social gatherings

Rodeo Drive is world-renown, and the Luxe Hotel – where WOW Creations holds their gifting events – is just as legendary as the iconic street.  So the next time you sample a new product, it is actually possible that your favorite celebrity also uses it – thanks to the Gifters of Rodeo Drive.

 

[infobox title=’About Writers:’]Creative Director Natalie Ellen  & Brand Officer Marissa Amara of  Think Fashionably Enterprises  www.ThinkFashionably.com.[/infobox]

Tags: celebrityEmmy AwardsGifting SuiteMatt and Mark HarrisWow Creations
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  1. Victoria Luna says:
    12 years ago

    Very interesting article, good info.

    Reply

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